Client: Barneys New
York Grand Opening in Chevy Chase Maryland.
Contractor: Drive By Ads Inc.
Media: Mobile Billboard Truck
PROBLEM
Client needed an outdoor medium that could reach their target audience
in multiple targeted areas. Buses and other forms of mobile advertising
didn't offer the ability to cover all the areas they felt their target
audience would see their message. They needed something big and mobile...they
needed a mobile billboard.
CAMPAIGN BACKGROUND
Drive By Ads was asked by client to run two mobile billboards on
two different routes targeting morning and evening drive times focusing
on busy shopping districts: malls, restaurants, parks, events and
tourism hot spots.
OBJECTIVES
Announce to the general shopping public of new store grand opening.
CLIENT COMMENTS
The overall feeling about mobile billboard advertising in corporate
is that the billboard truck was great and is believed to be a good
investment. Which is why we are doing it again for Georgetown!
Client: DHMC
Type: Convention
Contractor: Drive By Ads Inc.
Media: Mobile Billboard
Truck
PROBLEM
Client needed to have their message expressed with impact and let
convention goers of the show booth number. Client needed an outdoor
medium that could reach their target audience in multiple targeted
areas that convention goers are hanging out before during and after
the convention center. Since the buses travel on routes that fail
to hit desired targeted areas the mobile billboard was chosen as it
travels on a route designed by the client.
CAMPAIGN BACKGROUND
Drive By Ads was asked by client to run the mobile billboard in
and around the restaurants, hotels and other foot traffic areas
that convention goers frequent before and after their scheduled
convention.
OBJECTIVES
Announce to all convention goers where the DHMC trade show is located
by posting the booth number on the truck.
CLIENT COMMENTS
I just wanted to say again how happy DHMC is with the work that
you did in DC! They got some really great reports from their attendees
and staff that where down there and loved the reports and pictures
you sent each day. I think you and your staff did an amazing job
and really made us look good and I appreciate it! If you ever need
a reference, please be sure to put me on the list!
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