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Moving Violation?
- Mobile billboards skirt city's ban
Portland, Oregon: Yet some clever billboard
owners have found ... ad-trucks have a green light on our city streets.
June 6, 2004.
Truck Advertisers
Drive into the Future
Fox News uses fleet advertising to promote
its daily news broadcasters. Early 2003.
Truckside
companies keep on rollin'
The dazzling graphics
and high-tech imagery used on trucks today are garnering local and
national media attention.
National Headline Feeds
3M NEWS
Mobile Billboards "really showcase this amazing new advertising
medium; a magazine quality image that is revolutionizing outdoor
advertising. Before this, advertisers had to rely on people driving
by billboards on highways. Now...messages can be brought up close
to people and into the most demographically desirable areas. The
resulting impact and attention generated is unlike anything else
available in the outdoor arena." June 4, 1999
ADWEEK
Mobile Billboards "...are one of the most effective ways to
advertise in the outdoors considering the cost per thousand. Outdoor
billboards require people to stop, to look at the ad. But with trucks,
we take the ad to the people." Feb. 28, 2001
INSIDE OUTDOOR MAGAZINE
"The dazzling graphics and high-tech imagery used on trucks
today are garnering local and national media attention. Many brands,
including McDonald's, Saab, the Texas Lottery and Sprint PCS have
successfully implemented truckside advertising and mobile billboard
campaigns...to reach their target audiences where they work, play
and congregate." Feb. 9, 2001
MEDIA OUTLOOK 2002
"Transit advertising, which accounts for about 17 percent of
the outdoor business is truckin', literally. In addition to the growing
number of ads on buses and posters on train platforms, truckside advertising
is catching on with a growing number of marketers." Sept. 24,
2001.
OUTDOOR ADVERTISING MAGAZINE
“In market research made available by TACA for this article,
the message carried on a mobile outdoor billboard has a 97% recall
rate, virtually unheard of with most advertising mediums...Adding
to the impact made by mobile advertising is the finding that 96%
of those surveyed indicated that it is more effective than traditional
outdoor. The icing on the cake is the fact that 98% believe that
the advertising message creates a positive impression... In a study
conducted by 3M and the American Trucking Association, 91% said
they noticed words and pictures displayed on truck advertising and
35% said they look closely at them. Consumers also develop and impression
about the company and it’s products: An unparalleled 29% of
respondents said thy would purchase a product they saw on truckside
advertising.” July/August 2002
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