The vehicle is a truck fabricated into a full-size billboard.
This traveling billboard is in constant movement, covering the
widest geographic area, including places where other forms of
advertising cannot reach. With 10' x 23' billboards, our trucks
travel throughout the city taking your advertising directly
to the people.
BENEFITS
Visability & Impact Your mobile billboard
ad standing in at 23' X 10' on both sides can be seen
from up to a half of a mile.
Precision
Targeting You choose the routes
you want covered and the customers you want targeted.
Then we drive your mobile billboard ad 8 hours per day
to these targeted areas.
Performance
Tracking Call from your mobile
ad can be tracked with toll-free numbers along with driver
logs and GPS Tracking reports.
Flexibility Your message can be changed
easily and quickly at minimal cost.
Cost
Efficient Compare Mobile Billboard
Advertising cost to other advertising mediums and you'll
notice that mobile billboards cost the lowest CPM (cost
per thousand impressions.
USES
FOR MOBILE BILLBOARDS
›
New Product Rollout
› Special Events
› Conventions
› Web Site Awareness
› Sporting Events
› College Events
› Retail Promotions
› Trade Shows
› Political Campaign
› Corporate Branding
› Public Announcements
In July 2002, Outdoor Advertising Magazine reported that “studies
conducted by the Transportation Council of America (TCA) show
that mobile billboards have an impressive 97% recall rate, virtually
unheard of with most advertising mediums” and that “there
is a greater need by advertisers to more accurately target a
message to an increasingly mobile demographic target.”
Mobile billboards can bring any message or advertisement
to hard-to-hit locations and will deliver immediate, overwhelming
and targeted results. The great advantage to mobile billboards
is that they are invasively mobile and they garner unsurpassed
attention. Take your message to those areas where traditional
billboards are unavailable or simply not allowed. Advertise
on mobile billboards at special events like conventions, festivals,
fairs and concerts. Reach people during their drive to and
from work, or reach the growing number of pedestrians who
choose the sidewalks over the highways.
With your message on a 10’ x 23’ mobile billboard,
you can focus your message on specific markets. That means
campaigns can be run in conjunction with direct mail and with
handouts supporting the direct mail, or you can conduct product
sampling from the vehicle. Campaigns can also be run in conjunction
with radio and television ads to increase your coverage. Imagine
the impact of your message when a driver hears your commercial
on drive-time radio and then sees your billboard on the interstate,
driving in the next lane.
