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Truckside Advertising
Truckside advertising has taken off in recent years for many reasons. The first, and possibly most obvious, reason is that people have become adept at ignoring or altogether avoiding traditional marketing strategies. TiVo, iPods, pop-up blockers, and other technologies provide a layer of insulation from all advertisements, even for products and services that they may already be using or would like to know about. To combat these trends, advertisers have had to get creative. One of the most effective means of "new" advertising is the truckside ad. Such mobile advertisements can go anywhere the target audience is--assuming there are roads, of course--and at a fraction of the cost of other, traditional forms of advertising. The low CPM (cost per thousand viewings) is probably the second biggest reason for the proliferation of mobile billboard advertising. The major reason for the success of mobile billboards lies in the fact that they work. Nine out of ten people who view a mobile billboard can recall the content it contained and respond favorably towards the medium. With a mobile billboard's ability to get in front of the eyes of your target audience in a larger-than-life way, there really is no reason not to use it in your marketing strategy. Drive By Ads is one of the pioneers of the mobile advertising industry, using GPS-equipped trucks, uniformed drivers, and extensive market research. Clients can be assured they will get every cent's worth of value for their advertising dollar. To get your ad rolling, call 1-866-845-1632 or e-mail Tim@DriveByAds.com for answers, rates, or ideas.
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