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Truck Side Media
As more and more consumers gain control over their personal media consumption via digital video recorders and satellite radio, marketers have been required to find new ways of reaching them. This has resulted in a boom in outdoor advertising and in other specialized forms of marketing. In addition to buildings and city buses being covered with advertisements, truck side media are also being employed with great success. Mobile billboards have proved to be very effective tools for marketing all sorts of events, products, and services, as well as for building brand awareness, announcing new website ventures, and promoting political campaigns. On average, the cost per thousand viewings (CPM) for mobile billboards is remarkably lower than the CPM for almost all other forms of advertisement. At the same time, message retention for mobile billboards is remarkably high. Drive By Ads has been a premier provider of truck side media for many years, starting in the Washington, D.C. market and branching out into two dozen of the country's largest markets. Every Drive By Ads truck carries two 10-foot by 23-foot vinyl billboards, printed with high-resolution, full-color graphics, which can be lit up at night. Each truck also has outdoor speakers and a PA system, so clients can play music or pre-recorded messages. At Drive By Ads, the client is in control. Clients can determine the truck routes and schedules, and can monitor the trucks through their installed GPS tracking systems. Drive By Ads also has the experience to help less-experienced marketers develop and implement effective campaigns. Call us today at 1-866-845-1632, or e-mail Tim@DriveByAds.com to see how we can help you meet your marketing demands.
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