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Roadside Advertising
Billboards have thrived because they are relatively effective marketing tools. They are larger than life, and advances in printing technology have given them true-to-life color and graphics. However, with every square inch of roadside space accounted for in many markets, their costs have started to outpace their performance in many instances. The average CPM (cost per thousand viewings) for roadside billboards is around three dollars, while the CPM for mobile billboards is around 65 cents. This means you could have five trucks driving around your chosen market for around the same price as having one stationary billboard in a desirable location. Mobile billboards have also been shown to be much more effective than static billboards. In various studies produced by and about the mobile advertising industry, nine out of 10 consumers responded favorably to mobile billboards and could recall the content of the ads. Those numbers are stupendous in the realm of outdoor advertising. Such results make perfect sense, however, when you consider that the human eye is drawn to motion, and that a billboard placed at eye level seems much larger than one mounted high above the street. Drive By Ads has been providing mobile advertising services for a number of years, and we have distilled the process to a science. We have the demographic knowledge and practical experience in our markets to implement your campaign with the highest level of efficiency. Take your campaign directly to the people by calling 1-866-845-1632, or e-mailing Tim@DriveByAds.com.
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