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Political Advertising
Politics, for better or for worse, is often less about what you say and more about how you say it and how often people hear you say it. Exposure and repetition are at the heart of all successful political campaigns--hopefully with some meaningful bits thrown in as well. The difficulty in gaining exposure and building repetition lies in the fact that most political campaigns (excepting those for the highest offices) are strapped for cash. Therefore, the challenge for most campaign coordinators is how to reach the widest audience for the least amount of money--without coming across as a second-rate campaign. One answer is getting all of your supporters to host yard signs, wear buttons, and slap bumper stickers on their cars. At some point, though, mass marketing has to come into play. Arguably the most cost-effective form of advertising with the widest reach is mobile billboard advertising. Mobile billboards can saturate a market for a CPM (cost per thousand viewings) of around 65 cents, compared to five dollars for prime-time radio and 16 dollars for prime-time television. Drive By Ads offers campaigns ranging from one day to one year in length, with low one-time-only production costs. Drive By Ads is perfect for political advertising, since our roots are in the D.C. area. Our clean trucks and uniformed drivers reflect positively on our clients, and our double-sided, 10-foot by 23-foot billboards are certain to be noticed. Let us help you look like a million for a lot less. Call 1-866-845-1632 or e-mail Tim@DriveByAds.com to get your ads rolling!
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