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Convention Advertising
Consider, for a moment, that you are introducing a new product that could change the medical world as we know it, but no one has time to listen to you. If you don't drum up interest in your product, the world will have to wait for someone else to make the breakthrough. You can't afford a spot during the Super Bowl, but you can unveil your product by having mobile billboards circling medical supply conventions. All of a sudden, doctors and medical supply companies are calling you. The above scenario is targeted advertising at its finest. You identified your target audience and took your message directly to them. This is what mobile billboard advertising is all about. You don't have to wait for your audience to be watching the right program, flipping through the right magazine, or driving down the right street. You can take it directly to them, where they live, where they work, and where they play. Drive By Ads offers advertisers nearly 500 square feet of billboard space per truck, and each truck also comes equipped with four outdoor speakers and a PA system. Your target audience can see and hear your message without having to go out of their way. Drive By Ads uses durable, high-quality vinyl, filled with high-resolution, full-color graphics to catch the eyes and the interest of your target audience. Mobile billboard advertising is the most cost-effective mass-marketing medium around, with a CPM of around 65 cents (compared to a CPM of around 16 dollars for a prime time television spot). Drive By Ads will also save your billboards for future use, saving you future production costs. Your billboards can easily follow a convention from city to city. Find out more by calling 1-866-845-1632 or e-mailing Tim@DriveByAds.com.
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